Frequently Asked Questions
 Search Engine & Promotions
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Search Engine & Promotions
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Are there any issues with SecureSitebuilder sites and search engines?
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Absolutely not! The following points are things SecureSitebuilder does that ensure your site can be optimally crawled and indexed by major search engines:
- Valid/Clean XHTML -- SecureSitebuilder sites are produced using completely clean and valid XHTML. This sort of structure helps crawlers easily scan the content on your site. Additionally, since your site has a solid underlying structure and is linked together coherently -- crawlers will have a simple time moving about all of the pages of your site.
- Embedded RSS -- If you're using a Journal, the RSS feeds for your journal will be embedded in the code of your pages. Modern crawlers take these cues and remember to crawl your site more frequently, as sites with RSS are updated more frequently than static sites.
- Domain Mapping -- If you're using a custom domain with SecureSitebuilder, our Domain Mapping feature ensures that our SecureSitebuilder.com domain is completely removed from all code on your site. Crawlers will understand your site to be indexed properly at your domain's location.
- Clean URLs -- All major pages on your SecureSitebuilder site are presented at distinct URLs that are free from special characters. This formatting indicates to engines where the primary content on your site is at -- and allows the URLs to be presented within search engines very clearly.
- Clean Titles -- All major pages on your SecureSitebuilder site have titles formatted properly, and SecureSitebuilder includes relevant text from your content within your page titles. This structure is optimal for search engine indexing.
At the end of the day -- all of these items can contribute to the success of your site within search engines, and it's important that they're addressed. However, a site lacking all of the above items, that instead has quality inbound links, will always rank higher in modern engines.
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How can I optimize my site for search engines?
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It's already optimized. SecureSitebuilder generated sites have clean XHTML, proper tagging, and proper META information — all of which is essential to helping web crawlers find and index your site properly. See this guide about increasing site visibility and SEO.
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What are Search Engine Optimization (SEO) services?
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Generally, very sketchy services. Check Google's SEO Information page for more information. We don't recommend you use SEO services.
Search engines explicitly work to drop exploitative sites (such as link farms used by some SEO individuals) from their indicies, so be wary of firms that claim to be able to increase your rank. Google's job is to halt this behavior, and remove sites that are attempting to manipulate their search rankings through such techniques.
If you want good rankings within search engines, just write good content — search engines will work to find you instead of the other way around.
Also, your SecureSitebuilder page is automatically optimized for any search engine robots that may find it. We use the proper tags in the proper places and ensure important URLs appear static.
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What about link exchange programs? Those that increase the inbound links to my site.
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While these programs or exchanges may increase the raw number of links to your site, you run an extremely high risk of Google identifying your site as one that participates in exchanges with, or receives links from, low-quality sites. Google (and presumably, other engines) will use these links the opposite of the way they use valid links to your site -- decreasing your rankings further.
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How does paid advertising work on the web?
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Advertising on the internet generally falls into two categories:
- Pay Per Click — The most popular form of advertising for individuals and small businesses. This allows you to pay for traffic on a per-click basis, usually though a bidding process. Google's AdWord program or Overture (the company Yahoo search uses) currently have the largest programs for pay per click advertising, and the most exposure.
- Pay Per Impression — If you're interested in spending a large amount of money, pay per impression advertising (the banners that appear on most news sites, for example), allows you to reach wider audiences with your messaging. Pick a site and inquire about rates. Depending on the industry and site, this may be an affordable method for exposure.
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What type of marketing services and information are included in the service?
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SecureSitebuilder's Smart Start Marketing Center provides you with a library of resources, ideas and know-how for using your site to generate business. You will find information on how to setup your site as an effective sales tool, marketing ideas, traffic generating techniques and our search engine submission module.
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What is Smart Start Marketing?
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Today's internet is an extremely competitive environment and customers are looking for the trusted companies to do business with. It is important that you present a positive image to prospects and eliminate barriers to obtaining their business. Putting your business on the Internet is more than just setting up a page, submitting it off to the search engines and waiting for something to happen. To be truly successful you need a strategy for success. Our Smart Start Marketing center provides you with the information you need to make the correct designs on marketing your site.
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Will my site be submitted to the search engines?
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Yes. SecureSitebuilder includes search engine submission with all package plans.
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How do I get customers to my site?
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The marketing center offers all the information you need to get your site properly setup for the search engines. Once that is done you can use the submission feature to have your site submitted the engines. This is only the first step. The marketing center also includes information about web directories, topic specific locations, link placement, premium search engine positioning, non-internet marketing techniques and more. Getting customers to your site is only the first step. After that you need to make sure that you have a site that is designed to generate interest and sales.
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How do I track statistics about traffic on my site?
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SecureSitebuilder includes statistics tracking giving you information about visitors and pages hits on your site.
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